Mobile HD campaign reaches 10,000 Sky employees
Two large exhibition trailers helped Sky reach front line employees across multiple sites to demonstrate and communicate face-to-face the importance of Sky+ HD to the business.
The mobile environment allowed Sky people to witness the amazing quality you get with HD and get them to buy into it and learn about upcoming products and services Sky will launch in the near future.
- Mobile campaign delivered 396 shows over 33 days
- Over 10,000 staff were engaged with; overall attendance improved by 10% on previous year
- Staff feedback was extremely positive after experiencing the vehicle and the presentation